About Thirst Trap
A Beverage Industry Podcast
Hosted by Tracy Bradley.
“Thirst Trap” is a podcast that explores the fascinating world of the beverage industry, covering everything from coffee and tea to beer, wine, and spirits. Hosted by Tracy Bradley who is joined by industry experts, each episode delves into the latest trends, innovations, and challenges facing the beverage industry, as well as the people and stories behind some of the world’s most beloved drinks. Whether you’re a connoisseur or simply curious about the beverage industry, “Thirst Trap” provides an engaging and informative look at this exciting and ever-evolving field.
About Tracy Bradley
Tracy started in the beverage industry in the Fall of 2006, running two sales routes with Red Bull as an On Premise Sales Representative. She was promoted to Business Development Manager in January 2009.
At the start of the new year in 2012, she signed on as an On Premise Sales Consultant with Johnson Brothers of Nevada. Beginning with only some bartending experience and basic alcohol knowledge, she earned Sales Rep of the Year in year one.
Tracy was instrumental in building various brands, including New Amsterdam Vodka, Pendleton Whiskey, High Noon, Whistling Andy Spirits, Wasatch/Squatters, Tieton Cider. She also served as Brand Ambassador for Savage + Cooke Distillery, and earned a Level 2 Cicerone Certification.
In January of 2021, Tracy accepted a position as Area Sales Manager for Alkaline 88. Beginning with one local convenience chain, her oversight has grown to five local retail chains, two major grocery chains, two local hispanic chains, and over 400 local independent accounts. Plus, Lee’s Liquor, Target Stores, Railroad Pass Travel Center, Whiskey Pete’s Travel Center, Chevron Primm Center, Morton’s Travel Center, Moapa Travel Center and Westgate Hotel/Casino.
Tracy’s expertise was integral in growing the brand 44% from 2021 to 2022.
Essentially a Las Vegas native, Tracy graduated from Bonanza High School, and later earned an Associates Degree in Retail Management from College of Southern Nevada.
